Passes are convenient time packages starting from 2 hours or more, allowing customers to save money while giving the gaming center more stable attendance.
Despite the simple mechanics, the right name and structure of a pass can significantly increase its appeal.
In this article, we’ll look at several approaches to creating and promoting passes.
Table of contents:
Percent-Off Passes: Night (-20%) and More
Special Passes for Specific Groups
1. The Simple Math Passes: 2+1, 3+1 and More
One of the clearest and most effective approaches is to use the bonus-time formula directly in the name.
For example:
- 2+1 Pass — the customer buys two hours and gets one hour free.
- 3+1 Pass — three hours plus one bonus hour.
- 5+2, 10+3 Passes, and so on.
This format instantly communicates the value, requires no additional explanation, and works equally well for both returning and new customers.
People see the immediate savings and are more likely to make a purchase.
2. Percent-Off Passes: Night (-20%) and More
Another effective tool is passes built around a percentage - based discount, targeted at a specific time of day.
Examples:
- Night (-20%) — a night-time pass with a 20% discount.
- Evening (-15%),
- Morning (-10%),
- Late Night (-25%).
Adding the percentage directly into the name immediately makes the offer look strong and clear - the customer instantly sees the exact benefit.
These types of passes work especially well for gaming centers with an active late - night audience or for those looking to develop one.
3. 30-Day Pass
Monthly passes attract regular players who are ready to visit the gaming center frequently. They help:
- stabilize attendance;
- provide predictable revenue;
- increase customer loyalty.
There are several possible formats:
- 30-day unlimited access;
- 30 days with a set number of hours;
- 30 days valid only in a specific zone;
- combo options: 30 days + bonus weekend or night hours.
The key with monthly passes is to clearly explain the rules: how many hours per day are included, how usage is tracked, whether holidays are included, and whether unused hours can be carried over.
4. Special Passes for Specific Groups: Students, School Kids & Influencers
Creating a separate line of passes for specific user groups is an excellent way to increase sales during off - peak hours.
Student / School Kid Passes
- They are active during daytime hours when the gaming center is less crowded.
- They can include a fixed discount or extended bonus time.
- They can also be limited to weekdays.
Special offers can be created for:
- School breaks — seasonal passes for 7, 14, or 30 days.
- The academic year — formats like “weekdays from 12:00 to 18:00”.
These passes attract a younger audience, help fill low-traffic time slots, and build the habit of returning regularly.
5. One-Time Pass: A Smart Offer for Extended Night Play
A one-time pass is a time package that the customer uses in a single visit, within a specific time period of the day.
For example: a 16-hour Night Pass - valid only during nighttime, used once, with no option to split the hours.
Why it’s useful:
- attracts players who enjoy long gaming sessions;
- helps fill nighttime hours when attendance is usually lower;
- creates the feeling of a “special offer,” increasing interest and purchase intent;
- can be positioned as a more beneficial alternative to hourly billing.
6. Console Duo Pass - It Takes Two to Play
The Console Duo Pass provides access to the console zone for two players at once and is perfect for couples, friends, or family members who enjoy playing together.
With a single pass, both players get full access to the console, while the final cost is significantly lower than purchasing two separate sessions.
What the Console Duo Pass Includes:
One pass for two guests - both players are covered by the same subscription.
Cost-effective pricing - cheaper than paying hourly for each player separately.
Comfort for co-op gaming - ideal for cooperative games, split-screen, or friendly matches.
Flexible usage options - multiple pass durations for different needs.
Who the Console Duo Pass Is For:
– Friends who regularly play together;
– Couples looking for a shared activity;
– Parents playing with their kids;
– Fans of co-op and competitive games;
– Guests who want to enjoy gaming together at a better price.
You can find more details on how to create and edit passes here.
Comments
0 comments
Please sign in to leave a comment.